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Grand Rapids, MI—Van Andel Arena audience members can join a new club, the Arbor Mortgage Premier Club, located on the second level of the arena, overlooking Fulton Street, The Premier Club is complete with a bar and food service and can accommodate up to 60 people and is a key component of a two-year sponsorship agreement reached between the venue and the company. Arbor Mortgage will be allotted tickets for each sponsored event, which the company will use for online, radio and other ticket giveaway promotions. The winning ticket holders get to go to both the event and the Premier Club.

"We thank Arbor Mortgage for making the Premier Club a reality," said Richard MacKeigan, SMG's General Manager for Van Andel Arena and DeVos Place.  "The Club will allow guests to enjoy an exclusive pre-event reception with a great view, prior to going into the show. It will be unique experience for guests and is a great addition to what we offer at the arena,"

"The Van Andel Arena has become part of the fabric of our community," said RJ Kistka, president, Arbor Mortgage. "It has improved the quality life for all residents, it has spurred tremendous growth downtown and it has raised the national profile of Grand Rapids. We are proud to join the citizens of West Michigan in celebrating what the arena has meant to us over the past ten years and we are excited about what is on the horizon."

The partnership, in addition to bringing an added layer of promotion to events, bolsters the community relations for the arena. "This is a partnership between two local entities that help make our community better," said MacKeigan. "We are excited about what we have lined up for the near future."

In addition, since the program is focused on highly popular events, it gives audience members another method of obtaining hard-to-get tickets. "We want to help those that say, ‘I'd love to go to that event but it sold out so quickly, I couldn't get a ticket,’ we'll have you covered and then some," said Kistka.

It is anticipated that only 10-15 events per year, will be selected as Arbor Mortgage Premier Events. Upcoming events Arbor Mortgage Premier Events at the arena include: Meijer Basketball Classic: Detroit Pistons  vs Minnesota Timberwolves;  Red Hot Chili Peppers  with special guest The Mars Volta;  Bob Seger & The Silver Bullet Band; The Who special guest The Pretenders; and the Grand Rapids Griffins Annual New Year's Eve Game