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 Prudential Center arena located in Newark, New Jersey has signed an agreement with LIVE-360 to introduce the concert series premium seat program—Your Exclusive Access. This exclusive ticket sales program maximizes the live entertainment experience for audience members and creates additional sponsorship and promotional opportunities for venues.

This multi-year agreement between the arena, which opened in 2007, and Live-360, an entertainment marketing, promotion and production company, is the first of its kind in the New Jersey/New York Metro area. The Your Exclusive Access concert series will feature several exclusive amenities including premium seat locations assigned annually from the date of purchase, private club access, and hospitality service within the club as well as various pricing options and more. The program will be available for concerts and comedy events at The Prudential Center. Upcoming 2008 shows at the arena include: The Eagles —Long Road Out of Eden Tour, Alicia Keys , Tom Petty & The Heartbreakers, and Celine Dion.

"Your Exclusive Access gives concert lovers an opportunity to enjoy every concert and comedy act on a whole new level," said Dale Adams, General Manager, Prudential Center. "We are very excited about the implementation of this innovative program at Prudential Center."

Live-360 will employ Diane Benson, Director of Sales, formerly the Director of Sales for PNC Bank Arts Center in Holmdel, New Jersey, to spearhead what has been termed an "aggressive and innovative sales" program. "Our goals are to help maximize their state-of-the-art facility by leveraging our expertise in areas that will ensure success," said Dave Lucas, CEO, Live-360. "We are thrilled with the opportunity to work with Prudential Center."

The $375 million Prudential Center, the cornerstone in the revitalization and renaissance of downtown Newark, opened in October of 2007. The first new, state-of-the-art facility built in the New York/New Jersey metropolitan area in over 25 years, venue seats 17,625 for hockey, 17,500 for soccer, 18,500 for basketball, 17,500+ for end stage concerts and features 76 Luxury Suites, two Event Suites, two club lounges, a goal bar, terrace area, a 350 seat gourmet restaurant and an adjacent full size practice facility for hockey with 800 seat capacity .

"Our goals are to help maximize their state-of-the-art facility by leveraging our expertise in areas that will ensure success," said Dave Lucas, CEO, Live-360. "We are thrilled with the opportunity to work with Prudential Center."

The five-month old Prudential Center in Newark, N.J., which has already welcomed its 1-millionth fan, has signed a multi-year agreement with Live-360 to introduce the premium ticket marketing program, Your Exclusive Access to   the New Jersey/New York area.  

The $375 million Prudential Center, the cornerstone in the revitalization and renaissance of downtown Newark,  opened in October of 2007. "Your Exclusive Access gives concert lovers an opportunity to enjoy every concert and comedy act on a whole new level," said Dale Adams, General Manager, Prudential Center. "We are very excited about the implementation of this innovative program at Prudential Center."