 When it comes to forecasting the 2007 events, sports and entertainment industry, Comcast-Spectacor might just have the best crystal ball. Companies under the Comcast-Spectacor umbrella include Global Spectrum, which manages more than 60 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; and Front Row Marketing Services, a commercial rights sales company. Recently the top executives made predictions about what 2007 might have in store for the Events Industry.
FAN INTERFACES
Ed Snider, Comcast-Spectacor Chairman: "While the modern fan craves for instant fan gratification with highlight clips and stats direct to cell phones, I soon see our fans watching our games live on their cell phones and personal electronic devices."
MARKETING TECHNOLOGY
Peter Luukko, Comcast-Spectacor President and Global Spectrum Chairman: "Customers attending events at arenas will be able to "test drive" new products by using interactive kiosks located on concourses. This new sales and marketing opportunity will give current and new sponsors and other businesses exposure to a highly qualified, highly motivated audience. I also feel that facility operators in the public assembly industry will begin to focus more on festivals, where the event itself is the event. There will also be a new marketing focus on qualified data collection and direct marketing telephonically through cell phones, e-mails and other new communications technology."
AUDIENCE ENHANCEMENTS
Fred Maglione, New Era Tickets President: "Our experience during the past year indicates that venue operators are looking to give their guests and fans easier and more convenient methods of enhancing their spectator experience at an event. In the coming year, we will see an increase in the use of smart tickets that, in addition to providing admission, will have added value for the customer and will be used instead of cash to buy concessions and merchandise."
 REALITY TV TOURS
John Page, Global Spectrum Chief Operating Officer: "This year should see additional reality based TV shows evolve into touring shows. The success of Dancing with Stars and American Idol, for example, should provide the impetus for other shows to begin touring. Also, keep an eye out for other TV properties that can be translated and created into live participatory events to find their way into arenas as a new element of the family show business."
GOVERNMENT CONTRACTING
Frank E. Russo, Jr. Global Spectrum Senior Vice President: "Governments will be more apt to utilize the services of private management companies, but an important consideration in their decisions will be the capping of manageable taxpayer financial obligations. In addition, governments will demand more verifiable evidence of economic impact, both direct and indirect. I definitely see an increase in the demand by the public to see events live and in person. This interest will be fueled in part by the success of TV programs that have mass public appeal."
 NAMING RIGHTS
Richard H. Sherwood, Front Row Marketing Services President: "This should be an interesting year as Naming Rights continue a "trickle down" effect that expands opportunities for Naming Rights at smaller facilities, like performing arts centers, theatres, etc. More non-traditional venues and entities, like museums, hospitals, highways and municipalities, will look to advertising and Naming Rights to secure new incremental revenue. Premium Seating sales at arenas and stadiums will continue to be a challenge, as venues need to be more creative in identifying new seating sources, solutions and client interactions."
FOOD & BEVERAGE
Ken Young, Ovations Food Services President: "We will see less consumers jumping on fad diets and creating their own balanced nutritional plans that fit their lifestyle. We will also see more all-inclusive packages in the premium areas showing greater value to club seat and suite users."
 SPORTS GLOBALIZATION
Mich Sauers, Comcast-Spectacor Senior Vice President, Business Development: "I see trends that indicate an acceleration in the globalization of American sports. I think a greater number of professional teams from all sports will initially schedule more preseason games outside of the United States, with Europe and Asia as the primary sites. In the not so distant future, we may see this at the collegiate level."
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