 Classic Rock and New Country will kick-start the second Arbor Mortgage Premier Event Series at Van Andel Arena, the SMG-managed, $75 million Midwestern arena in Grand Rapids Michigan. The program—an agreement between Arbor Mortgage Corporation and Van Andel Arena—began last year and includes the Arbor Mortgage Premier Club, the Arbor Mortgage Premier Club, located on the second level of the arena, featuring a bar and food service and that the accommodate up to 60 people. Under the sponsorship program, Arbor Mortgage is allotted tickets for each sponsored event, which the company uses for online, radio and other ticket giveaway promotions.
John Mellencamp (October 30) and Keith Urban (November 2) begin the sponsored series. Winners are selected  randomly and receive two tickets to the event and exclusive entry into the Arbor Mortgage Premier Club, where complimentary food and beverages are served. Ticket sales for each event are expected to approach sell-out status.
 "Arbor Mortgage has been a tremendous partner for Van Andel Arena," said Richard MacKeigan, General Manager, Van Andel Arena. "The Arbor Mortgage Premier Clubcertainly has amplified the entertainment value for those that have been fortunate enough to win."
 The Arbor Mortgage sponsored about a dozen events last season. The Arbor Mortgage Premier Event Series highlights events that bring notoriety, have a large economic impact and increase the quality of life in West Michigan. "We are excited about our second year of partnership with Van Andel Arena, Tom Sullivan, Director of Marketing for Arbor Mortgage. "To be able to provide so many with an opportunity to see the Premier Events at Van Andel Arena in style is rewarding for us."
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