Governor Timothy M. Kaine of Virginia celebrates the 40th anniversary of one of the most successful tag lines in the history of destination advertising - "Virginia is for Lovers." Launched in 1969, Virginia is for Lovers is America's longest-running—and one of its most recognizable—state tourism slogans.  "We've always felt that Virginia is for Lovers is a powerful tourism slogan and this competition proves it," Governor Kaine said. "After 40 years, Virginia is for Lovers continues to represent a beautiful state and a premier travel destination." Virginia is for Lovers will hold a permanent position on Madison Avenue in the Advertising Industry’s Walk of Fame—Virginia is for Lovers is the only destination slogan to be inducted so far.