The National Association of Music Merchants, commonly called NAMM in reference to the organization's popular NAMM trade show, represents the $17 billion global musical instruments and products industry. The trade association of has signed a three-year deal with the City of Anaheim and the Anaheim Convention Center for the destination to continue to host “the NAMM Show,”—the association’s 108-year-old trade—tthrough 2013. “Each January, NAMM Members come to Anaheim for the industry’s most important global event,” said Joe Lamond, President &CEO, NAMM. “We’re glad to be able to continue our strong partnership with the Anaheim community because they really know how to make our Members feel welcome. And we look forward to many successful NAMM shows ahead.” The NAMM Show pulled in more than 85,000 attendees during the 2009 show and generates an estimated economic impact of $75 million annually for the Anaheim area. “Anaheim has 31-year partnership with NAMM and we look forward to providing The NAMM Show planners and attendees with our award-winning level of customer service and hospitality for many years to come,” said Charles Ahlers, President, Anaheim/Orange County Visitor & Convention Bureau. Pictured above—with the new contract—are (left to right) Patricia Martin, Director of Events & Legal Affairs, NAMM; David Meek, Manager, Anaheim Convention Center; Tom Wood, Assistant City Manager, City of Anaheim; Lamond; Greg Smith, Former Executive Director, Anaheim Convention Center; Ahlers; and Kevin Johnstone, Director of trade Shows, NAMM.