Roller Derby @ U.S. Cellular Center

The U.S. Cellular Center, a VenuWorks-managed facility in Cedar Rapids, Iowa hosted its first indoor women’s roller derby event in the facility’s history. Over 1,400 fans attended the event, between the Cedar Rapids Roller Girls and the Quad City Rollers—the teams are members of the Women’s Flat Track Derby Association, a national roller derby organization. This Roller Derby competition appears to have become part of the recovery of Cedar Rapids, which is still feeling the effects of devastating flooding that afflicted the city earlier this year. "New events such as roller derby are essential for us and the revitalization of the downtown area," said U.S. Cellular Center’s Executive Director Scott Schoenike. "It was exciting to see people walking around downtown and visiting the local establishments after the game." Pictured above: The Cedar Rapids Roller Girls get a hometown welcome from Doug Hochstedler, Marketing and Group Sales Manager, U.S. Cellular Center, (left) and Terry Dederich, Assistant Director of Sales & Marketing, U.S. Cellular Center.