
Pepsi-Cola will remain as the “official soft drink of Honda Center, the Anaheim Ducks and Anaheim Ice.” An extended partnership was announced today by the Anaheim Ducks and Anaheim Arena Management, LLC, the management company of Honda Center. The three-year extension includes fully integrated marketing efforts by both parties, including promotional opportunities for Anaheim Ducks fans and new entertainment elements created especially by Pepsi-Cola. Fans will also see in-arena and broadcast advertising for Pepsi-Cola products on broadcasts of Anaheim Ducks games. In addition, the entire arena will continue to feature many of Pepsi-Cola’s other beverage options, including Diet Pepsi, Mountain Dew, Tropicana and Dole juice drinks and juices, Lipton Iced Teas, Gatorade and Starbucks Frappuccino. “Our relationship with Pepsi continues to grow and will continue to offer both companies significant and innovative cross-promotional and marketing opportunities,” said Bob Wagner, Honda Center and Anaheim Ducks senior vice president/chief marketing officer. “Along with the best soft drink products on the market, our fans will experience and enjoy some of the most innovative promotional and marketing experiences in Southern California.”